About me

Hi, I’m Sigrid Trajer, founder of Financial Coaching with Sigrid — a warm, supportive space for people who want to build confidence with their money.

I believe managing money shouldn’t feel stressful, confusing, or overwhelming. It should feel clear, achievable, and empowering. After 20 years in financial planning, including 13 years as a financial adviser in Australia, I saw firsthand how many people — especially women, single parents, and busy families — felt anxious or unsure about their finances.

I created this practice to offer practical, personalised money coaching that helps you understand your finances, improve your money habits, and feel confident making decisions. My coaching focuses on financial wellbeing, budgeting support, and helping you take control of your money in a simple, structured way.

I understand what it’s like to juggle family life, work, responsibilities, and financial pressures. I’ve seen how clarity, routine, and the right systems can create real change. Together, we’ll build a realistic money plan, simplify your everyday spending, and create habits that work in real life — not just in theory.

My approach:
• Simple, practical financial coaching (no jargon, just clear guidance)
• A focus on awareness, confidence, and long-term financial wellbeing
• Coaching, not financial advice — you stay in control while I support you
• Support for individuals, families, and women who want greater security and confidence

Qualifications & Professional Background:
• Graduate Diploma in Financial Planning
• 20 years of experience in the financial planning industry
• 13 years as a licensed Financial Adviser in Australia

Whether you’re just starting out, feeling overwhelmed by everyday expenses, or wanting to build healthier money habits, I’ll meet you exactly where you are — with warmth, structure, and complete understanding.

Let’s build your confidence with money, one step at a time.